Informational Brochure, 1962 Ford Mustang I Experimental Sports Car, "Mustang I"

Summary

When Mustang I debuted at the United States Grand Prix in Watkins Glen, New York, in 1962, it caused a sensation. The concept car was designed to link "Ford" with "high performance" in the public's mind, and it succeeded. In the spring of 1963, the car toured several U.S. colleges where it encouraged engineering students to consider careers with Ford.

When Mustang I debuted at the United States Grand Prix in Watkins Glen, New York, in 1962, it caused a sensation. The concept car was designed to link "Ford" with "high performance" in the public's mind, and it succeeded. In the spring of 1963, the car toured several U.S. colleges where it encouraged engineering students to consider careers with Ford.

Artifact

Brochure

Date Made

1964-1965

Collection Title

Archives Vertical File 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2014.0.1.2

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11 in

Width: 8.5 in

1962 Mustang I Roadster

Details

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