Press Packet, "Confidential...The New Ford Mustang," for Release April 13, 1964
Add to SetSummary
Ford supported the 1965 Mustang's launch with an extensive publicity campaign. Advertisements appeared in some 2,600 newspapers across the country; prime time television commercials ran on all three broadcast networks; and toys, models and promotional tie-in products introduced the Mustang to people of all ages. Press releases highlighted the car's style, technical specifications and optional equipment.
Ford supported the 1965 Mustang's launch with an extensive publicity campaign. Advertisements appeared in some 2,600 newspapers across the country; prime time television commercials ran on all three broadcast networks; and toys, models and promotional tie-in products introduced the Mustang to people of all ages. Press releases highlighted the car's style, technical specifications and optional equipment.
Artifact
Press kit
Date Made
1964
Subject Date
13 April 1964
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9687
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Plastic
Technique
Printing (Process)
Gelatin silver process
Color
Teal
White (Color)
Black (Color)
Dimensions
Height: 11.125 in.
Width: 8.875 in.
Inscriptions
On front cover: CONFIDENTIAL / FALCON, FAIRLANE, FORD, THUNDERBIRD, AND NOW / THE NEW FORD / MUSTANG / TECHNICAL INFORMATION FOR PRESS USE ONLY / FOR RELEASE PM'S APRIL 13, 1964 / REGISTRATION NO.____
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