Sales Brochure for 1973 Ford Cars, "'73 Ford Better Ideas"

Summary

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact

Trade catalog

Date Made

January 1973

Subject Date

1973

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.150.9690

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 9.25 in

Width: 11 in

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