Brochure Promoting the Ford Pavilion at the 1964-1965 New York World's Fair, "Ride Walt Disney's Magic Skyway"

Summary

For its pavilion at the 1964-65 New York World's Fair, Ford Motor Company brought in Walt Disney to design a "unique and memorable entertainment adventure" that would outshine its competitors. This became the Magic Skyway ride, in which guests sat in Ford convertibles through a Disney-designed show. This souvenir brochure described the Ford pavilion and the Magic Skyway ride.

For its pavilion at the 1964-65 New York World's Fair, Ford Motor Company brought in Walt Disney to design a "unique and memorable entertainment adventure" that would outshine its competitors. This became the Magic Skyway ride, in which guests sat in Ford convertibles through a Disney-designed show. This souvenir brochure described the Ford pavilion and the Magic Skyway ride.

Artifact

Brochure

Subject Date

1964-1965

Collection Title

Stan Cousineau Records 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

85.127.379.1

Credit

From the Collections of The Henry Ford. Gift of the Estate of Stanley H. Cousineau.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Red
Blue

Dimensions

Height: 4.125 in

Width: 9.375 in

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