Henry Ford Museum of American Innovation, Ford Rouge Factory Tour and Giant Screen Experience will be closed Monday, March 16, for a day of staff learning and development. We appreciate your patience and understanding.

Henry Ford Museum of American Innovation, Ford Rouge Factory Tour and Giant Screen Experience will be closed Monday, March 16, for a day of staff learning and development. We appreciate your patience and understanding.

Advertisement Featuring Lyn St. James, "Ford Electronics Winning with Technology," circa 1985

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Artifact Overview

Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.

Artifact Details

Artifact

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Subject Date

circa 1985

Creators

Collection Title

Lyn St. James Papers

Location

By Request in the Benson Ford Research Center

Object ID

2011.264.63

Credit

From the Collections of The Henry Ford. Gift of Lyn St. James.

Material

Paper (Fiber product)

Technique

Printing (Process)
Handwriting

Color

Red
White (Color)
Gray (Color)
Blue

Dimensions

Height: 11 in
Width: 8 in

Keywords