Fruehauf Trailer Co. Advertising Brochure, "White Elephants," 1931-1941
01
Artifact Overview
Founded in Detroit in 1918, the Fruehauf Trailer Company built and sold fifth-wheel semi-trailers that became the prototype for the big freight-hauling trailers seen on American highways today. At its peak, Fruehauf had 16 plants and more than 80 distributors, and it manufactured trailers for civilian and military uses. The company ceased independent operations in 1997.
Artifact Details
Artifact
Brochure
Date Made
1931-1941
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
98.1.1828.2
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Yellow (Color)
Dimensions
Height: 9.125 in
Width: 4 in
Inscriptions
Text reads:
"WHITE ELEPHANTS / THEY'RE AN Asset IN A CIRCUS / BUT NOT IN THE HAULAGE BUSINESS
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