DeSoto Hubcap, 1932-1938
Add to SetSummary
Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales experienced a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.
Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales experienced a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.
Artifact
Hubcap
Date Made
1932-1938
Location
Not on exhibit to the public.
Object ID
53.32.150
Credit
From the Collections of The Henry Ford. Gift of Aluminum Goods Manufacturing Company.
Material
Aluminum (Metal)
Enamel (Fused coating)
Color
Silver (Color)
Black (Color)
Red
Dimensions
Diameter: 8 in
Height: 3.25 in
Inscriptions
obverse: DE SOTO
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