"The Bosch Ford Attachments," circa 1914

Summary

Bosch's "Red Devil," created in the early 1900s to promote the company's ignition components, was based on racer Camille Jenatzy. The red-haired Belgian driver was noted for his flamboyant appearance including a pointed beard, flowing duster, and goggles pushed atop his head. Jenatzy's daring driving won the 1903 Gordon Bennett Cup race -- with a Bosch ignition system in his car.

Bosch's "Red Devil," created in the early 1900s to promote the company's ignition components, was based on racer Camille Jenatzy. The red-haired Belgian driver was noted for his flamboyant appearance including a pointed beard, flowing duster, and goggles pushed atop his head. Jenatzy's daring driving won the 1903 Gordon Bennett Cup race -- with a Bosch ignition system in his car.

Artifact

Booklet

Date Made

circa 1914

Subject Date

circa 1914

Collection Title

Trade Catalog Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.150.9724

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Red

Dimensions

Height: 9.125 in

Width: 6.125 in

Inscriptions

on cover: BOSCH MAGNETO for FORD cars on title page: METHODS FOR ADAPTING THE BOSCH MAGNETO TO FORD CARS. DESCRIPTION AND INSTRUCTIONS. on back cover: BOSCH WINS / The Proof of Superiority / THE WINNERS of the Vanderbilt Cup, the Grand Prize, the 500 Mile Sweepstakes and the Eight Trophy Races, besides the winners of practically every other important contest held here and abroad during 1914, used the Bosch Magneto for ignition...What are you doing about your ignition?

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