Recipe Booklet, "Jell-O, Americas Most Famous Dessert," 1916

Summary

In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. While Wait was unable to market his product, Woodward used recipe booklets to gather interest. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product.

In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. While Wait was unable to market his product, Woodward used recipe booklets to gather interest. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product.

Artifact

Booklet

Date Made

1916

Collection Title

Recipe Booklet Collection 

Location

Not on exhibit to the public.

Object ID

2000.0.57.34

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Multicolored

Dimensions

Height: 6.25 in

Width: 4.25 in

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