Recipe Booklet, "Polly Put the Kettle On We'll All Make Jell-O," 1924

Summary

After acquiring the rights to Jell-O from Pearle Wait in 1899, Orator F. Woodward produced recipe booklets to gather interest in the product. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product. For some marketing campaigns, Jell-O enlisted prominent artists such as Maxfield Parrish, who designed several images featured in this book.

After acquiring the rights to Jell-O from Pearle Wait in 1899, Orator F. Woodward produced recipe booklets to gather interest in the product. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product. For some marketing campaigns, Jell-O enlisted prominent artists such as Maxfield Parrish, who designed several images featured in this book.

Material

Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Multicolored

Dimensions

Height: 4.375 in

Width: 6.25 in

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