Recipe Booklet, "Salads With a Sparkle: Delicious with either Miracle Whip Salad Dressing or Kraft Mayonnaise," 1933

After finding success with the development of processed cheese in 1915, the J.L. Kraft and Bros. Co. began acquiring companies to diversify its product offerings. Among these acquisitions were companies specializing in mayonnaise. The company known as Kraft-Phenix, acquired in 1928, introduced its Kraft Mayonnaise in 1930, and a similar product, Miracle Whip, in 1933, often offering recipes to highlight each product's unique taste.