Larkin Company Catalog, "Stylish Wearing Apparel Given as Premiums with the Larkin Products," Spring/Summer 1908
Add to SetSummary
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
Artifact
Trade catalog
Date Made
1908
Subject Date
1908
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2019.0.3.84
Material
Ink
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 9 in
Width: 6.75 in
Inscriptions
written on front: clothing
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