Larkin Company Trade Catalog, "The Larkin Factory to Family Plan, 73rd Catalog," Spring and Summer 1915
Add to SetSummary
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law Elbert Hubbard as a salesman. Hubbard developed "The Larkin Idea," a plan which sold directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law Elbert Hubbard as a salesman. Hubbard developed "The Larkin Idea," a plan which sold directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
Artifact
Trade catalog
Date Made
circa 1915
Subject Date
1915
Creators
Place of Creation
United States, New York, Buffalo
Creator Notes
Published by the Larkin Company in Buffalo, New York.
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2019.0.3.91
Material
Ink
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.125 in
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