"Flavor Sparkling Recipes with Tang," 1965

Summary

General Foods Corporation marketed Tang, a fruit flavored powdered drink, in 1959. Sales were poor until NASA selected it for use on John Glenn's 1962 Mercury flight, and General Foods Corporation began advertising the space connection. This recipe booklet demonstrates another marketing tactic -- advertising the numerous ways that Tang could be used besides being a beverage.

General Foods Corporation marketed Tang, a fruit flavored powdered drink, in 1959. Sales were poor until NASA selected it for use on John Glenn's 1962 Mercury flight, and General Foods Corporation began advertising the space connection. This recipe booklet demonstrates another marketing tactic -- advertising the numerous ways that Tang could be used besides being a beverage.

Artifact

Booklet

Date Made

1965

Subject Date

1965

Location

Not on exhibit to the public.

Object ID

2005.29.89

Credit

From the Collections of The Henry Ford. Gift of Judith E. Endelman and William D. Epstein in Memory of Miriam Ruth Epstein.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 8.5 in

Width: 5.5 in

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