Trade Card for Excelsior Botanical Company, circa 1885

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card (Advertising)

Date Made

circa 1885

Subject Date

circa 1885

Creators

Excelsior Botanical Company 

Crittenton, Charles Nelson, 1833-1909 

Place of Creation

United States, New York, Boonville 

United States, New York, New York 

Creator Notes

Advertised products made by Excelsior Botanical Co., Boonville, New York. Retailed by C. N. Crittenton in New York, New York

Collection Title

Trade Card Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.660

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 2 in

Width: 3.75 in

Connect 3

Discover curious connections between artifacts.

Learn More