DeSoto Automobile Emblem, 1925-1935

Summary

Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales took a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.

Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales took a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.

Artifact

Radiator emblem

Date Made

1925-1935

Creators

Chrysler Corporation. DeSoto Division 

Creator Notes

Made for the DeSoto Division of Chrysler Corporation.

Location

Not on exhibit to the public.

Object ID

86.129.76

Credit

From the Collections of The Henry Ford.

Material

Bronze (Metal)
Enamel (Fused coating)

Technique

Cloisonne

Color

Gold (Color)
Black (Color)
Blue

Dimensions

Height: 1.625 in

Width: 1.125 in

Thickness: .06 in

Inscriptions

obverse: DeSoto (script) verso: Burwood

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