DeSoto Automobile Emblem, 1925-1935
Add to SetSummary
Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales took a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.
Chrysler launched its DeSoto division in 1928. Customers bought more than 80,000 DeSoto cars in that first year -- a sales record for a new brand at the time. Chrysler positioned DeSoto between its low-price Plymouth and upscale Chrysler nameplates. DeSoto sales took a sharp decline in the late 1950s, and Chrysler closed the brand after the 1961 model year.
Artifact
Radiator emblem
Date Made
1925-1935
Creators
Chrysler Corporation. DeSoto Division
Creator Notes
Made for the DeSoto Division of Chrysler Corporation.
Location
Not on exhibit to the public.
Object ID
86.129.76
Credit
From the Collections of The Henry Ford.
Material
Bronze (Metal)
Enamel (Fused coating)
Technique
Cloisonne
Color
Gold (Color)
Black (Color)
Blue
Dimensions
Height: 1.625 in
Width: 1.125 in
Thickness: .06 in
Inscriptions
obverse: DeSoto (script) verso: Burwood