Uniroyal "Nauga" Toy, 1955-1975

Summary

Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.

Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.

Artifact

Stuffed toy

Date Made

1955-1975

Location

Not on exhibit to the public.

Object ID

83.40.1

Credit

From the Collections of The Henry Ford.

Material

Naugahyde (TM)
Plastic

Color

Red
Yellow
Black (Color)
Brown

Dimensions

Height: 14 in

Width: 23.25 in

Length: 4.5 in

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