Heinz Pickle Charm, 1893-1910

Summary

H. J. Heinz found creative ways to promote his pickled foods and condiments. His most successful promotion was the pickle charm, which debuted at the 1893 World's Columbian Exposition in Chicago. The charm, which later evolved into a lapel pin, reflected Heinz's belief that consumers were the best promoters. It was common to see people wearing their Heinz souvenirs and giveaways in public.

H. J. Heinz found creative ways to promote his pickled foods and condiments. His most successful promotion was the pickle charm, which debuted at the 1893 World's Columbian Exposition in Chicago. The charm, which later evolved into a lapel pin, reflected Heinz's belief that consumers were the best promoters. It was common to see people wearing their Heinz souvenirs and giveaways in public.

Artifact

Charm

Date Made

1893-1910

Location

Not on exhibit to the public.

Object ID

53.41.2178.14

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Gutta-percha

Color

Green

Inscriptions

obverse: Heinz verso: 57