Trade Card for Dolly Madison Bread, "There Was an Old Woman Who Lived in a Shoe," 1922

Summary

In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.

In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.

Artifact

Trade card (Advertising)

Date Made

1922

Creators

Evans, William 

Collection Title

Trade Card Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.569

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 5 in

Width: 3 in

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