"Ford at the Fair," Century of Progress Exposition, 1934

THF227218 / "Ford at the Fair," Century of Progress Exposition, 1934
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Artifact Overview

Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exposition became the most talked-about exhibit of 1934, featuring a variety of industrial demonstrations and informative displays. Ford produced this booklet as a souvenir for fairgoers who visited the Ford Building.

Artifact Details

Artifact

Booklet

Date Made

1934

Subject Date

1934

Location

Not on exhibit to the public.

Object ID

98.59.2

Credit

From the Collections of The Henry Ford. Gift of Betty P. Price

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5.188 in
Width: 8.875 in
Depth: 0.125 in

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    Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exhibit became the most talked-about exhibit of 1934, featuring a central Rotunda designed to simulate graduated clusters of gears. After the fair, this building became an attraction at Ford headquarters in Dearborn, Michigan, until it burned down in 1962.