Larkin Company Trade Catalog, "The Larkin Plan Factory-to-Family, Catalog No. 78," Fall and Winter 1917-1918

Summary

John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law Elbert Hubbard as a salesman. Hubbard developed "The Larkin Idea," a plan which sold directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.

John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law Elbert Hubbard as a salesman. Hubbard developed "The Larkin Idea," a plan which sold directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.

Material

Ink
Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Multicolored

Dimensions

Height: 11 in

Width: 8.125 in

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