Ford "The Universal Car" Sign, 1910-1918
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Artifact Overview
Henry Ford's Model T was the first successful "world car"--a car that could be sold around the world with only minor modifications to its basic platform and parts. This advertising sign boasts the universal appeal of a car made and sold not only in the United States but also in South America, Europe, southern and eastern Asia, and Australia.
Artifact Details
Artifact
Advertising sign
Date Made
1910-1918
Location
Not on exhibit to the public.
Object ID
66.61.1
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Enamel (Fused coating)
Color
Blue
White (Color)
Dimensions
Height: 12 in
Width: 30 in
Thickness: 0.063 in
Inscriptions
Obverse: FORD (script) / THE UNIVERSAL CAR
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Related Content
SetHenry Ford: Model T
- 19 Artifacts
Henry Ford crafted his ideal car in the Model T. It was rugged, reliable and suited to quantity production. The first 2,500 Model Ts carried gear-driven water pumps rather than the thermosiphon cooling system adopted later. Rarer still, the first 1,000 or so -- like this example -- used a lever rather than a floor pedal to engage reverse.