Locomobile Advertisement, "Locomobile Winning the International Vanderbilt Cup Race," 1909
THF144405 / Locomobile Advertisement, "Locomobile Winning the International Vanderbilt Cup Race," 1909
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Artifact Overview
After one of its cars, a 1906 racer nicknamed "Old 16," won the prestigious Vanderbilt Cup race in 1908, Locomobile featured the victory prominently in advertisements. This ad, run in Harper's magazine in 1909, boasted about the car's impressive 64.3 mph average race speed, and its durability under the competition's extreme conditions.
Artifact Details
Artifact
Advertisement
Date Made
1909
Subject Date
1909
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.303.885
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Dimensions
Height: 9.5 in
Width: 6.25 in
Keywords |
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Related Content
SetThe Vanderbilt Cup
- 34 Artifacts
America's earliest auto races were small-time contests. Wealthy enthusiast William K. Vanderbilt, Jr., thought the United States needed a big, signature event. Starting in 1904, he organized an annual road race through Long Island, New York, that attracted top American and European drivers and manufacturers. When a Connecticut-built Locomobile won the Vanderbilt Cup in 1908, it helped prove that America's automotive industry had arrived.