Trade Card for Milliner W. H. Hallenbeck, 1894-1898

01

Artifact Overview

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact Details

Artifact

Trade card

Date Made

1894-1898

Location

Not on exhibit to the public.

Object ID

90.0.281.391

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored
Purple

Dimensions

Height: 5.25 in
Width: 4.25 in

Inscriptions

front: W.H. HALLENBECK, FINE MILLINERY GOODS FINE MILLINERY NOVELTIES. MOURNING GOODS A SPECIALTY. A VERY LARGE LINE OF READY-TRIMMED HATS CONSTANTLY ON HAND. ALL THE LATEST STYLES OF SPRING AND SUMMER GOODS AT THE LOWEST PRICES IN THE CITY. 92 SOUTH PEARL ST. ALBANY, N.Y.