1915 Baker Electrics Advertisement, "One-Half Ton Lighter . . . Not a Small Car"
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Artifact Overview
The Baker Motor Vehicle Company advertised its light weight electric car in this 1915 ad. Similar advertisements touted the Baker electric vehicle as simple to use, reliable, clean, and elegantly styled -- qualities implied by this ad's artwork. By 1915, however, sales of "electrics" were in decline. Gasoline-powered vehicles with internal combustion engines were dominating the market.
Artifact Details
Artifact
Advertisement
Date Made
22 April 1915
Subject Date
22 April 1915
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.657.36
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11 in
Width: 9 in
Keywords |
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Related Content
SetElectric Cars for Well-to-do Women
- 11 Artifacts
Clara Ford, wife of Henry Ford, drove this Detroit Electric. In the years before World War I many women chose electric cars because they started instantly without hand cranking and had no difficult-to-shift transmission. The superintendent of the Detroit Electric factory employed his daughter, Lillian Reynolds, to sell to women -- including Clara Ford, who drove this car into the 1930s.