Burger King Football Kid's Meal Toy, 1993

THF321288 / Burger King Football Kid's Meal Toy, 1993
01

Artifact Overview

Burger King introduced its "Kid's Club" campaign in the 1990s to challenge McDonald's dominance in the children's segment of the fast-food market. The Club targeted children between the ages of 2 and 13. Members received a bi-monthly newsletter that featured games, short articles, and news about promotional toys available at the restaurant.

Artifact Details

Artifact

Football (Ball for sports)

Date Made

1993

Creator Notes

Distributed by Burger King. Manufactured in China. Marketed by Alcone Sims O'Brien, Irvine, California.

Location

Not on exhibit to the public.

Object ID

97.5.71

Credit

From the Collections of The Henry Ford. Gift of Jeff and Marilyn Escue.

Material

Vinyl
Batting

Color

Vermillion (Color)
Yellow (Color)

Dimensions

Length: 4 in

Inscriptions

BURGER KING/KIDS/CLUB On tag: REG. NO. PA-4679 (RC) ALL NEW MATERIAL China Alcone Sims O'Brien Irvine CA