Advertisement for Mack Trucks, "No Time to Gamble...," 1944
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Artifact Overview
Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, five years later. The company renamed itself Mack Trucks and chose a bulldog as its mascot in 1922. Mack built its first firefighting equipment around 1911. Mack itself stopped building complete fire trucks in 1990, but Mack's chassis continued to be used by other builders.
Artifact Details
Artifact
Advertisement
Date Made
27 May 1944
Creators
Place of Creation
Location
By Request in the Benson Ford Research Center
Object ID
91.0.178.1563
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 12.75 in
Width: 9.5 in
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Related Content
SetEarly Firefighting
- 32 Artifacts
Fire was a constant menace to American cities well into the 20th century, when most buildings were made of wood and firefighting equipment was underpowered and overmatched. Firefighters risked their own lives to save those of others, to protect property, and to constrain and contain blazes before they grew into uncontrollable conflagrations. Early firefighting relied on mettle, muscle, and machinery that improved slowly but steadily over time.