World War II GMC Truck Advertisement, "Fruit Cellars vs. Bomb Cellars," 1944
01
Artifact Overview
Like all American automakers, General Motors' GMC Truck & Coach Division suspended civilian production during America's involvement in World War II, instead building trucks and equipment for the Allied forces. Ads like this one encouraged operators of existing civilian trucks to keep their vehicles in good condition, as those older trucks performed vital services on the home front.
Artifact Details
Artifact
Advertisement
Date Made
1944
Subject Date
1944
Creator Notes
Published in the Saturday Evening Post
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.0.178.1094
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 12.75 in
Width: 9.375 in
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