World War II GMC Truck Advertisement, "Fruit Cellars vs. Bomb Cellars," 1944

01

Artifact Overview

Like all American automakers, General Motors' GMC Truck & Coach Division suspended civilian production during America's involvement in World War II, instead building trucks and equipment for the Allied forces. Ads like this one encouraged operators of existing civilian trucks to keep their vehicles in good condition, as those older trucks performed vital services on the home front.

Artifact Details

Artifact

Advertisement

Date Made

1944

Subject Date

1944

Creator Notes

Published in the Saturday Evening Post

Location

By Request in the Benson Ford Research Center

Object ID

91.0.178.1094

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 12.75 in
Width: 9.375 in

World War II GMC Truck Advertisement, "Fruit Cellars vs. Bomb Cellars," 1944