Mobilgas Sign, 1940-1959
01
Artifact Overview
Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. The company adopted the brand name Mobilgas in 1934 and began using Vacuum Oil's Pegasus flying red horse logo. Mobilgas built its brand on friendly service, economy, and performance. The brand name was shortened to Mobil in 1956.
Artifact Details
Artifact
Advertising sign
Date Made
1940-1959
Location
Not on exhibit to the public.
Object ID
00.4.3769
Credit
From the Collections of The Henry Ford.
Material
Metal
Enamel (Fused coating)
Color
Ivory (Color)
Navy Blue
Red
Dimensions
Height: 44 in
Width: 28 in
Inscriptions
Printed: PERFORMANCE / SECOND TO / NONE! / [logo] / SOCONY-VACUUM / NEW / MOBILGAS
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