Mobilgas Sign, 1940-1959

01

Artifact Overview

Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. The company adopted the brand name Mobilgas in 1934 and began using Vacuum Oil's Pegasus flying red horse logo. Mobilgas built its brand on friendly service, economy, and performance. The brand name was shortened to Mobil in 1956.

Artifact Details

Artifact

Advertising sign

Date Made

1940-1959

Location

Not on exhibit to the public.

Object ID

00.4.3769

Credit

From the Collections of The Henry Ford.

Material

Metal
Enamel (Fused coating)

Color

Ivory (Color)
Navy Blue
Red

Dimensions

Height: 44 in
Width: 28 in

Inscriptions

Printed: PERFORMANCE / SECOND TO / NONE! / [logo] / SOCONY-VACUUM / NEW / MOBILGAS
Mobilgas Sign, 1940-1959