"Fisher-Price Infant Car Seat Can Get Around Even Without a Car," 1988

01

Artifact Overview

The first state laws requiring child safety seats -- passed in 1978 -- not only protected young passengers, they also stimulated the market for the seats themselves. Automakers, baby products companies and toy manufacturers all got into the safety seat business at various times. Toymaker Fisher-Price promoted the portability of its infant car seat in this advertisement from 1988.

Artifact Details

Artifact

Advertisement

Date Made

1988

Location

By Request in the Benson Ford Research Center

Object ID

92.11.14

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.5 in
Width: 7.875 in

Inscriptions

at top of page: The Fisher-Price Infant Car Seat / can get around even without a car. text in part: It's a secure, comfortable car seat / for infants, with a sturdy shield that / clicks into place with one hand. /But this is much more than a car / seat. [...] snug and secure [...]