"Essex Coach at Open Car Cost, Built by Hudson," 1924
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Artifact Overview
"Open" cars, automobiles without permanent roofs, exposed riders to dirt, noise, and the elements. The Essex Coach, seen in this advertisement from 1924, allowed driver and passengers to ride in comfort year round. The Essex was also priced as cheap as "open" cars. "So Why Buy an Open Car?"
Artifact Details
Artifact
Advertisement
Date Made
13 September 1924
Subject Date
1924
Creator Notes
Made for Hudson Motor Car Company, Detroit, Michigan
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
90.39.1
Credit
From the Collections of The Henry Ford. Gift of Jack Miller.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 14 in
Width: 10.75 in
Inscriptions
on front:
At Open Car Cost / ESSEX COACH / Built by / Hudson / Genuine Balloon Tires / Standard Equipment / The outstanding buying choice this year is "Closed Car Comforts / at Open Car Cost." The Coach alone provides them. It is / exclusive to Hudson and Essex. ... / Genuine Balloon Tires Enhance World's Greatest Value / ... So Why Buy and Open Car? ...
Side bar reads: ESSEX SIX / COACH / $1000 / HUDSON / SUPER-SIX / COACH / $1500
On back side of ad, upper right corner: THE SATURDAY EVENING POST / September 13, 1924
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