"Essex Coach at Open Car Cost, Built by Hudson," 1924

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Artifact Overview

"Open" cars, automobiles without permanent roofs, exposed riders to dirt, noise, and the elements. The Essex Coach, seen in this advertisement from 1924, allowed driver and passengers to ride in comfort year round. The Essex was also priced as cheap as "open" cars. "So Why Buy an Open Car?"

Artifact Details

Artifact

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Date Made

13 September 1924

Subject Date

1924

Creator Notes

Made for Hudson Motor Car Company, Detroit, Michigan

Location

By Request in the Benson Ford Research Center

Object ID

90.39.1

Credit

From the Collections of The Henry Ford. Gift of Jack Miller.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 14 in
Width: 10.75 in

Inscriptions

on front: At Open Car Cost / ESSEX COACH / Built by / Hudson / Genuine Balloon Tires / Standard Equipment / The outstanding buying choice this year is "Closed Car Comforts / at Open Car Cost." The Coach alone provides them. It is / exclusive to Hudson and Essex. ... / Genuine Balloon Tires Enhance World's Greatest Value / ... So Why Buy and Open Car? ... Side bar reads: ESSEX SIX / COACH / $1000 / HUDSON / SUPER-SIX / COACH / $1500 On back side of ad, upper right corner: THE SATURDAY EVENING POST / September 13, 1924
"Essex Coach at Open Car Cost, Built by Hudson," 1924