World War I Recruiting Poster, "We Need You! Artillery Corps, U.S.A.," circa 1917

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Artifact Overview

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact Details

Artifact

Poster

Date Made

circa 1917

Subject Date

circa 1917

Creator Notes

Artwork by Norman Tolson; lithography by Rode & Brand Litho., New York, New York.

Location

Not on exhibit to the public.

Object ID

91.0.93.133

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 25 in
Width: 38 in

Inscriptions

Text at bottom reads: WE NEED YOU! / COAST ARTILLERY CORPS U.S.A. Artist's name in upper right corner: Tolson Lithographer company name in lower right: RODE & BRAND LITHO. N.Y.C.
World War I Recruiting Poster, "We Need You! Artillery Corps, U.S.A.," circa 1917