1958 Jaguar Advertisement, " Only 7,500 Americans Can Get a New Jaguar This Year"
01
Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
01 March 1958
Subject Date
1958
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.303.824
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11.563 in
Width: 8.625 in
Inscriptions
Text under image reads in part:
Only 7,500 Americans can get a new Jaguar this year. /
Naturally, Jaguars are scarce. You just can't mass-produce a superb car like the / Jaguar unless you compromise your standards. We won't. Witness: the pains- / taking workmanship in the lithe, low body, the hand-finished interiors, the / watchmakers' precision in the magnificently coordinated power plant. ...
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