Brochure, "Rent a Fine Car, Drive It Yourself, Hertz," 1932

THF205123 / Brochure, "Rent a Fine Car, Drive It Yourself, Hertz," 1932

THF205124 / Brochure, "Rent a Fine Car, Drive It Yourself, Hertz," 1932 / back

THF205125 / Brochure, "Rent a Fine Car, Drive It Yourself, Hertz," 1932 / inside 1

THF205126 / Brochure, "Rent a Fine Car, Drive It Yourself, Hertz," 1932 / inside 2

Artifact Overview

Using a dozen Model T Fords, 22-year-old entrepreneur Walter L. Jacobs started his now-global car rental car operation in Chicago in 1918. In 1923, he sold the business to John D. Hertz, president of a cab company, who renamed it the Hertz Driv-Ur-Self System. In 1932, Hertz opened the first airport rent-a-car facility in the country at Chicago's Midway airport.

Artifact Details

Artifact

Brochure

Date Made

1932

Subject Date

1932

Creators

Hertz Corporation

Collection Title

Research Center Travel Literature Collection

Location

Not on exhibit to the public.

Object ID

89.85.3

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 8.5 in
Width: 3.625 in

Keywords	Brochures Automobile travel Automobile leasing and renting

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Set

Alternatives to Cars

23 Artifacts

Starting in the 1970s, concerns about traffic congestion, pollution and the plight of cities spurred the construction of new commuter transit systems. This postcard celebrates the 1972 opening of the San Francisco Bay Area Rapid Transit's (BART) Lake Merritt station in Oakland, California. The reproduction BART ticket was "not usable for passage."