Advertisement, "In My 'Rocket' Oldsmobile," 1950
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Artifact Overview
Oldsmobile introduced the 88 for 1949. It featured a new "Rocket" V-8 engine displacing 303 cubic inches and producing 135 horsepower. The car was a hit with racers and gearheads. It also inspired the song "Rocket 88," released by Jackie Brentson and his Delta Cats in 1951 and widely considered one of the first rock and roll records.
Artifact Details
Artifact
Advertisement
Date Made
November 1950
Subject Date
1950
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.303.1253
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 9.938 in
Width: 6.75 in
Inscriptions
Partial text reads:
"In my 'Rocket' / Oldsmobile
All new Oldsmobiles now have the famous "Rocket" / Engine! ...
Oh, the go-ing's great in the "88," / It's a dri-ver's dream come true!
'Rocket' Hydra-Matic / "88" Oldsmobile / A General Motors Value
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