Advertising Proof for the 1932 New Ford V-8, "Drive it Yourself for a New Thrill in Motoring"
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Artifact Overview
Ford Motor Company's first V-8 engine, introduced in 1932, was the last major automotive innovation personally directed by Henry Ford. By casting the block and cylinders as a single unit, Ford cut production costs and could offer eight-cylinder power in a low-priced car. The 65-horspower V-8 (compared with 40 in the four-cylinder Model A) offered "a new thrill in motoring."
Artifact Details
Artifact
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Date Made
1932
Subject Date
1932
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.409
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Dimensions
Height: 13.25 in
Width: 9 in
Inscriptions
front, at top:
#11-ED-1932 / 1-page / Michigan State Trooper / July 1932
front, at middle:
Drive it Yourself For a New Thrill in Motoring
text below image:
WHEN you buy the New Ford Eight you buy many thousands of miles of the smoothest, most satisfying motoring you have ever known. There's a delight in driving it that cannot be put into words -- a degree of effortless performance and comfort that has never been approached in a low-price car. With it all, the New Ford Eight is an economical car to own and drive. The low first cost and low cost of operation and up-keep save many important dollars. Drive it yourself -- today -- for an amazing new thrill in motoring. THE NEW FORD EIGHT
front, at bottom:
PROOF FROM N. W. AYER & SON, INCORPORATON / ADVERTISING HEADQUARTERS, PHILADELPHIA
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