Portland Cement Association Advertisement Promoting Good Roads "Concrete Roads and Lettuce Salad," April 1919

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Artifact Overview

The Portland Cement Association, a trade group promoting the use of Portland cement, published this advertisement in 1919 to support road improvements. The ad used the example of fresh lettuce, stating that it could be delivered more economically over paved highways versus dirt roads. Of course, cement producers stood to profit from the construction of paved roads.

Artifact Details

Artifact

Advertisement

Date Made

April 1919

Location

By Request in the Benson Ford Research Center

Object ID

64.167.657.939

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 7.875 in
Width: 5.5 in

Portland Cement Association Advertisement Promoting Good Roads "Concrete Roads and Lettuce Salad," April 1919