Official "Pickle" and "57" of H. J. Heinz Company, 1923
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Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
Artifact Details
Artifact
Technical drawing
Date Made
1923
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.404.1
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Ink
Paper (Fiber product)
Technique
Blueprint process
Printing (Process)
Dimensions
Height: 19.625 in
Width: 25 in
Inscriptions
written on front:
Heinz / 57 / Official "Pickle" and "57" of H. J. Heinz Co. / R.F.S. 1923 / Jeb. Mueller [signed for approval]
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