Layout for the Back Cover of a Heinz "57" Varieties Trade Catalog, circa 1915

01

Artifact Overview

The H.J. Heinz Company published pamphlets, brochures, and booklets that detailed the company's history and manufacturing process. It also produced trade catalogs which featured every product under the famous "57 Varieties." This advertising layout was created for the back cover of a Heinz trade catalog from about 1915.

Artifact Details

Artifact

Layout (Printer matter)

Date Made

circa 1915

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1593.2

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Paint (Coating)
Pencil (Marking material)

Technique

Lettering (Processes)
Handwriting
Mounting
Painting (Coating)

Color

Green
Multicolored
Orange (Color)

Dimensions

Height: 11.5 in
Width: 5 in

Inscriptions

various artists marks, edit notes, and measurements in margins.
Layout for the Back Cover of a Heinz "57" Varieties Trade Catalog, circa 1915