Total Performance Accessories for 1966

01

Artifact Overview

Ford advertised available accessories for many of its popular models in this 1966 brochure. The all-new Ford Bronco was featured prominently. The multi-purpose Bronco was introduced to compete with similar vehicles like the Jeepster Commando and the International Harvester Scout. Ford built its "Total Performance" marketing campaign around the company's many racing successes.

Artifact Details

Artifact

Trade catalog

Date Made

1966

Subject Date

1966

Location

By Request in the Benson Ford Research Center

Object ID

96.0.83.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11 in
Width: 8.563 in