World War I Poster, "Eat Cane Syrup & Molasses, Save Sugar," circa 1918

01

Artifact Overview

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact Details

Artifact

Poster

Date Made

circa 1918

Subject Date

circa 1918

Creator Notes

Artwork designed by Luria-Fowler; printed by Magill-Weinsheimer Company, Chicago, Illinois for the United States Food Administration.

Collection Title

Location

Not on exhibit to the public.

Object ID

89.0.565.191

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 28 in
Width: 21 in

Inscriptions

Text reads: Eat Cane / Syrup & / Molasses Save Sugar / By Using Best / LOUISIANA MOLASSES /and SUGAR CANE SYRUP LURIA-FOWLER / UNITED STATES FOOD ADMINISTRATION / Magill-Weinsheimer Co. Chicago