Advertising Proof, 1994 Lincoln Continental, "Admittedly, It Still Requires a Driver"
01
Artifact Overview
Lincoln's venerable Continental closed out its eighth styling generation with the 1994 model year. This era was marked by a pair of dramatic changes. The eighth-generation Continental was the first to feature front-wheel drive, and the first since 1948 built without an optional V-8 engine. This ad focused on the car's many automated features.
Artifact Details
Artifact
Advertisement
Date Made
1994
Subject Date
1994
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
94.16.1
Credit
From the Collections of The Henry Ford. Gift of Young & Rubicam Ltd.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 10.25 in
Width: 15.5 in
Inscriptions
Partial text over image:
AUTOMATIC / On/Off Headlights / 4-Wheel ABS Brakes / Powertrain Function / Monitor / Self Adjusting "Memory Seats" / ...
Partial text under image reads: Admittedly, It Still Requires A Driver / ... Lincoln / What a Luxury Car Should Be
Keywords |
|---|
02
Related Content
SetLandmark Lincolns
- 16 Artifacts
Henry Leland established Lincoln Motor Company in 1917 and, with his son Wilfred, built allied aircraft engines during World War I. When peace returned, Lincoln reinvented itself as a luxury automaker. But a poor postwar economy forced the Lelands to sell to another father-son duo, Henry and Edsel Ford. Lincoln thrived under Ford ownership, surviving depression and war, and introducing designs and nameplates that continue to inspire.