Trade Card for H.J. Heinz Company Condiments, circa 1895

THF215302 / Trade Card for H.J. Heinz Company Condiments, circa 1895
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Artifact Overview

As color printing gained momentum in the late 19th century, trade cards became a major means for advertising goods and services. Americans enjoyed and often saved these little advertisements found in product packages or distributed by local merchants. Trade cards for the H.J. Heinz Company, like the one seen here, promoted its pickled foods, preserves and condiments.

Artifact Details

Artifact

Trade card

Date Made

circa 1895

Subject Date

circa 1895

Creator Notes

Advertised product made by H.J. Heinz Company, Pittsburgh, Pennsylvania. Card lithographed by Gast Lithograph & Engraving Company, New York, New York

Location

Not on exhibit to the public.

Object ID

53.41.2273

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5 in
Width: 1.75 in

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    Henry J. Heinz: Master of Marketing

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    This illustrated poster advertising "Heinz's Pickles" features some of the H.J. Heinz Company's distinctive product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed consistent, high quality products. The keystone label endured as a Heinz company hallmark.