Burger Chef Star Wars Land Speeder Funmeal Box, 1978
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Artifact Overview
Children's meals are a staple at fast food restaurants. While the McDonald's Happy Meal might be the best-known, the Burger Chef Funmeal came first. Burger Chef scored a major coup in 1978 when it acquired rights to make kids' meals based on Star Wars. Seven meal trays were issued in the promotion, each with a different movie-related activity.
Artifact Details
Artifact
Packaging
Date Made
1978
Place of Creation
Creator Notes
Manufactured and distributed by Burger Chef, Indianapolis, Indiana. Licensed by Twentieth Century-Fox Film Corporation, Los Angeles, California. Sponsored by the Coca-Cola Company, Atlanta, Georgia.
Location
at Henry Ford Museum in Your Place in Time
Object ID
97.5.35
Credit
From the Collections of The Henry Ford. Gift of Jeff and Marilyn Escue.
Material
Cardboard
Color
Multicolored
Dimensions
Height: 14.875 in
Width: 12.438 in
Inscriptions
BURGER CHEF IS A REGISTERED TRADEMARK OF BURGER CHEF SYSTEMS, INC. COPYRIGHT 1978 BURGER CHEF SYSTEMS INC. PRINTED IN U.S.A. STAR WARS FUNMEAL IS BROUGHT TO YOU BY The Coca-Cola Company AND BURGER CHEF SYSTEMS, INC. 1978 TWENTIETH CENTURY-FOX FILM CORP.
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