Trade Card for Swift & Company "Silver Leaf Lard," circa 1900

THF286931 / Trade Card for Swift & Company "Silver Leaf Lard," circa 1900
01

Artifact Overview

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact Details

Artifact

Trade card

Date Made

1880-1905

Location

Not on exhibit to the public.

Object ID

90.0.281.104

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored
Black-and-white (Colors)

Dimensions

Height: 3.25 in
Width: 5.5 in

Inscriptions

on front: What is the most important production of the UNITED STATES? SWIFT AND COMPANY'S SILVER LEAF LARD
02

Related Content

  • Advertising Poster, "The California Raisins," 1988
    Set

    Personification and Anthropomorphism

    • 22 Artifacts
    Attributing human characteristics to animals and objects is a natural tendency, and a technique that artists and writers have used for centuries. Personification ascribes human emotions and values to inanimate beings. Anthropomorphism gives things human agency. Depictions appear in a variety of media, and the messages conveyed can be amusing, persuasive, and thought-provoking.