Trade Card for H.J. Heinz Company, "Mamma's Favorites," circa 1905

THF215296 / Trade Card for H.J. Heinz Company, "Mamma's Favorites," circa 1905
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Artifact Overview

As color printing gained momentum in the late 19th century, trade cards became a major means for advertising goods and services. Americans enjoyed and often saved these little advertisements found in product packages or distributed by local merchants. Trade cards for the H.J. Heinz Company, like the one seen here, promoted its pickled foods, preserves and condiments.

Artifact Details

Artifact

Trade card

Date Made

circa 1905

Subject Date

circa 1905

Location

Not on exhibit to the public.

Object ID

53.41.1816

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5.5 in
Width: 3.5 in

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    In 1869, H.J. Heinz entered his first business partnership to form Heinz & Noble, which sold pickled foods and condiments until going out of business in 1875. In 1876, Heinz persuaded family members to begin a new company -- F. & J. Heinz -- with H.J. Heinz running the company behind the scenes until he could rebuild his reputation and take over the company.
Trade Card for H.J. Heinz Company, "Mamma's Favorites," circa 1905