Texaco Marfak Sign, circa 1939
01
Artifact Overview
While most of its competitors focused on regional markets prior to World War II, Texaco built itself into a national brand. By 1942, the company had 40,000 outlets across the United States. "Marfak" was Texaco's brand name for its automobile lubrication process. Marfak is the brightest star in the constellation Perseus -- a reference to Texaco's red star logo.
Artifact Details
Artifact
Sign (Declaratory or advertising artifact)
Date Made
circa 1939
Place of Creation
Location
Not on exhibit to the public.
Object ID
98.0.33.3
Credit
From the Collections of The Henry Ford.
Material
Metal
Porcelain enamel
Color
Green
Red
Black (Color)
Cream (Color)
Dimensions
Height: 36 in
Width: 40 in
Inscriptions
on either side:
TEXACO / REG. T.M. / Let us / MARFAK / your
at bottom on one side:
MADE IN U.S.A. / A 6-39
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