Henry Ford Museum of American Innovation will close early at 3 p.m. on Friday, June 5 to host our Invention Convention Worldwide program.

Thank you for your patience and understanding.

Stroh's "Beer Run" Advertising Poster, 1987

THF111471 / Stroh's "Beer Run" Advertising Poster, 1987
01

Artifact Overview

Stroh Brewery Company was the biggest and best known of Detroit's many breweries. Founded by German immigrant Bernhard Stroh in 1850, it was the third-largest brewer in the United States by the mid-1980s. That's when Alex the Dog, a beer-fetching Golden Retriever-Irish Setter mix, starred in a popular string of Stroh's television commercials.

Artifact Details

Artifact

Poster

Date Made

1987

Creator Notes

Published for the Stroh Brewery Company, Detroit, Michigan.

Collection Title

Location

Not on exhibit to the public.

Object ID

88.138.1

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 18 in
Width: 26.75 in

Inscriptions

Printed upper left side: BEER RUN Printed on motorcycle: Stroh's Number printed at bottom right: 80962 c1987
02

Related Content

  • Ohio City Farm, co-founded by Great Lakes Brewing Co. / Photo courtesy Great Lakes Brewing Co.
    article

    Great Lakes Brewing Co.: Brewing Good before and during a Pandemic

      Great Lakes Brewing Company's business model addresses profit, people, and planet, with initiatives that include water stewardship, renewable and clean energy, and inclusive economic growth.