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Stroh's "Beer Run" Advertising Poster, 1987

01

Artifact Overview

Stroh Brewery Company was the biggest and best known of Detroit's many breweries. Founded by German immigrant Bernhard Stroh in 1850, it was the third-largest brewer in the United States by the mid-1980s. That's when Alex the Dog, a beer-fetching Golden Retriever-Irish Setter mix, starred in a popular string of Stroh's television commercials.

Artifact Details

Artifact

Poster

Date Made

1987

Creator Notes

Published for the Stroh Brewery Company, Detroit, Michigan.

Collection Title

Location

Not on exhibit to the public.

Object ID

88.138.1

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 18 in
Width: 26.75 in

Inscriptions

Printed upper left side: BEER RUN Printed on motorcycle: Stroh's Number printed at bottom right: 80962 c1987
Stroh's "Beer Run" Advertising Poster, 1987