Streetcar Advertising Poster for Heinz Seasonable Table Delicacies, circa 1900
01
Artifact Overview
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz Seasonable Table Delicacies to passengers riding a streetcar.
Artifact Details
Artifact
Poster
Subject Date
circa 1900
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.431
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Colored ink
Paper (Fiber product)
Pencil (Marking material)
Technique
Chromolithography
Printing (Process)
Handwriting
Color
Green
Multicolored
Red
Dimensions
Height: 9.625 in
Width: 19.5 in
Inscriptions
written on front:
[Heinz Trademark with "Pickle" and "57" logo] Seasonable / Table Delicacies / Heinz Queen Olives / Heinz Tomato Soup / Heinz Mince Meat / Heinz Fruit Preserves / Contain no Benzoate of Soda
written on back:
Merchants are authorized to refund / full purchase money should any / goods bearing our name fail to / give entire satisfaction. / H. J. Heinz Co.
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