Streetcar Advertising Poster for Heinz Seasonable Table Delicacies, circa 1900

01

Artifact Overview

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz Seasonable Table Delicacies to passengers riding a streetcar.

Artifact Details

Artifact

Poster

Subject Date

circa 1900

Location

By Request in the Benson Ford Research Center

Object ID

53.41.431

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Colored ink
Paper (Fiber product)
Pencil (Marking material)

Technique

Chromolithography
Printing (Process)
Handwriting

Color

Green
Multicolored
Red

Dimensions

Height: 9.625 in
Width: 19.5 in

Inscriptions

written on front: [Heinz Trademark with "Pickle" and "57" logo] Seasonable / Table Delicacies / Heinz Queen Olives / Heinz Tomato Soup / Heinz Mince Meat / Heinz Fruit Preserves / Contain no Benzoate of Soda written on back: Merchants are authorized to refund / full purchase money should any / goods bearing our name fail to / give entire satisfaction. / H. J. Heinz Co.