E. H. Seegert Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1929
01
Artifact Overview
Heinz developed a strong corporate image and aggressively kept the company name and trademark in front of the public. The company's sales force was trained to draw attention to the product line through in-store promotions and consumer taste tests. This photograph shows an elaborate display and a table stocked with a number of Heinz products for customers to try.
Artifact Details
Artifact
Photographic print
Subject Date
circa 1929
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.226
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Linen (Material)
Paper (Fiber product)
Technique
Gelatin silver process
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 7.75 in
Width: 9.875 in
Inscriptions
written on back:
E.H. SEEGERT - 1827 OAKWOOD - TOLEDO, OHIO. / COST OF PICTURE - $3.00. /
[Arithmetic computes number of packages sold (2350) and their value ($405.81)] / SOLD BY DEMONSTRATOR MISS STRAIL / AND BY C.P.W.- SALESMAN REED / $531.30 - VALUE OF GOODS SOLD MERCHANT FOR SALE.
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